Introduction

Want to turn more website visitors into customers? It’s time to give your website copy a makeover👀

Engaging copy is key to hooking your audience, building trust, and boosting sales. But writing copy that really works can be tricky.

In this post, I’ll share 10 quick tips to help you write website copy that converts. From focusing on benefits to crafting catchy headlines, these strategies will help you level up your copy game.

Ready to up your conversion rate? Let’s get started.

10 Tips for Writing Website Copy That Converts

• Discover how to create website copy that grabs attention and drives conversions.
• Learn actionable tips for writing scannable, persuasive, and customer-focused content.
• Maximize your website’s potential by implementing these proven copywriting strategies.

Focus on Benefits, Not Features

When writing website copy, highlight what your product or service does for your customers instead of just listing features. People want to know how you can solve their problems and make their lives better. By focusing on benefits, you can connect more deeply with your audience and show them the value you offer.

Use language that your customers will understand and relate to. Skip the tech jargon and speak directly to their needs and challenges. Explain how your product or service can make their life easier, more efficient, or more enjoyable.

For example, instead of saying your wellness program “offers personalized health plans,” say it “helps you build a sustainable healthy lifestyle with easy-to-follow routines and personalized support.” By focusing on the benefits, you create a more relatable story that encourages visitors to take action.

Write Scannable, Easy-to-Read Copy

People often skim through website content instead of reading every word. To keep their attention, make your copy easy to scan and read. Break your text into short paragraphs, use bullet points and numbered lists, and have clear headlines and subheadings.

Make sure your headlines are interesting and catchy, so readers want to know more. Also, pay attention to font size and line spacing to ensure your content is easy to read on any device. Aim for line spacing of at least 1.5 times the font size for a comfortable reading experience.

Incorporate Strong Calls-to-Action (CTAs)

CTAs are crucial for guiding visitors toward actions like making a purchase, signing up for a newsletter, or inquiring. To make your CTAs effective, place them strategically throughout your copy and use action-oriented language that encourages immediate action.

For example, instead of saying “Click Here,” go for something like “Book Your Free Discovery Call Now” or “Contact Me.” Make your CTAs stand out by using contrasting colors and bold text.

Experiment with different CTA placements, colors, and text to see what works best. Try placing CTAs above the fold, at the end of sections, or alongside key benefits. Use A/B testing to find the most effective CTAs for your audience.

CTA Best Practices✌🏼

• Keep CTAs short and clear, around 5-7 words.
• Use first-person language to make it personal (e.g., “Start My Free Trial”).
• Ensure CTAs are visibile and easy to click.
• Test different CTA placements, such as in the header, sidebar, or within the content.
• Monitor CTA performance with analytics tools and adjust as needed.

Leverage Social Proof and Testimonials

Social proof, like testimonials and reviews, can significantly influence consumer behavior. When visitors see that others have had positive experiences with your product or service, they’re more likely to trust your brand and make a purchase.

Feature testimonials prominently on your homepage, product pages, or in a dedicated section. Include the customer’s name, photo, and company (if applicable) to add credibility. Use a mix of text and video testimonials to appeal to different preferences.

Highlight specific results or benefits customers have experienced. Instead of a generic testimonial like “Great product!”, use one that mentions specific outcomes, like “XYZ software helped us increase our email open rates by 30% within the first month.”

Social Proof Statistics📈

• 92% of consumers read online reviews before making a purchase (BrightLocal, 2022).
• Products with reviews are 270% more likely to be purchased than those without (Spiegel Research Center, 2021).👀
• Displaying reviews can increase conversion rates by up to 58% (MarketingProfs, 2023).

Address Objections and Concerns

Think about the common objections and concerns potential customers might have and address them directly in your copy. This builds trust and helps overcome barriers to conversion.

Set aside a section to address these objections clearly. Use subheadings or an FAQ format to make the information easy to find. Provide clear answers that ease concerns and highlight the value your product or service provides.

If price is a sticking point, break down the long-term benefits and ROI of your product. Highlight any money-back guarantees, free trials, or flexible pricing options to ease their mind. If they’re worried about ease of use, showcase how user-friendly your product is and mention the thorough onboarding resources you provide.

By tackling objections upfront, you build transparency and trust with your visitors, making it easier for them to take the next step.

Optimize for SEO

Make sure your website copy is optimized for search engines by naturally including relevant keywords. This will help improve your search engine rankings and make your site more visible to potential customers. Use tools like Google Keyword Planner to find the best keywords for your industry.

Use Storytelling Techniques

Storytelling helps you engage visitors and create an emotional connection with your brand. Use stories to illustrate the benefits and results of your product or service. Share customer success stories, case studies, or user experiences to showcase the positive impact of your offering.

Know Your Target Audience

Effective copywriting starts with really getting to know your target audience. Before you dive into writing your website copy, spend some time digging into what your ideal customer needs, wants, and struggles with.

How? Conduct Customer Research.

Gather insights about your target audience using:

• Surveys and questionnaires
• Customer interviews
• Social media listening
• Analyzing website analytics and user behavior

Once you’ve got enough data, create detailed buyer personas that represent your ideal customers.

Tailor Your Messaging

Now that you know who you’re talking to, you can craft copy that speaks directly to their needs and desires. Use language and terms they’re familiar with and address their specific pain points and challenges.

For example, if you’re targeting busy professionals, emphasize how your product or service can save them time and streamline their workflows. If you’re targeting budget-conscious consumers, highlight the value and cost-effectiveness of your offerings.

Infuse Your Brand Personality

Your brand’s personality should come through in your website copy. Whether you’re friendly and approachable, more sophisticated , or fun and quirky, make sure your copy reflects that.

Use your distinct tone of voice, add humor or wit when appropriate, and let your brand’s character shine. This will help you create a stronger connection with your audience and leave a lasting impression.

Conclusion

Crafting website copy that converts doesn’t have to be complicated. By understanding your target audience, customizing your messaging, and letting your brand’s personality shine through, you can create content that truly resonates. Focus on benefits, keep your copy easy to read, and use strong calls-to-action to guide your visitors. Leveraging social proof and addressing objections can further boost your credibility. With these strategies, you’re well on your way to improving conversions and building stronger connections with your audience.

Feeling like your copy could use a professional touch? Sometimes, a fresh perspective can make all the difference. If you want a second set of eyes on your existing copy, let’s work together to refine and elevate your content. Get a website copy audit or Book your free discovery call and see how a few tweaks can transform your site!